Its cool cos WE get to decide what goes on the front page. It's also a really fast way to get new around because as soon as a digg user find something out in say Australia they will digg it and eveyone else will know. It's also useful for bloggers cos' it has a built in feature that lets you put any article directly into your blog without using the blog interface. (it does everything for you, all you have to press is blog this!)