Yes it is true that the 'smaller guy' is coming up in the market, numerous factors are affecting this which include:
1. legislation on microsoft, stopping thier monopolisation of the market.
2. The workforce is becoming more 'high skilled' in recent years, (as you say microsoft is directed towards the ignorant computer user)
3. Lastly and which is of litle impact is the bad press that micosoft regulary gets.
Errm what do you mean 'unix is an operating system of the internet'? unix is just a regular shell based operating system that linux was based on. i think anyway, is my history right?
Sorry jealous was a bit of harsh word, all im saying is there's no point in slating microsoft because they appeal to a majority of noobs