good to see you're grasping the true power of this thread huntey!
It all started because apparently spore (which I never played) implemented a terrible system and constantly nagged people to auth their game. The Sims, which is known to be modded a lot (at least when I played it) would suffer heavily from it, most likely lowering their sales.
I mean, in the end, every decision EA makes will be because of the money.
Everyone wins.