Since the launch of Battle Field 2142, there has been alot of commotion and grumbling about its in-game advertising. A full description is here:
http://battlefield.ea.com/battlefield/bf/BF2142_News_101906.aspx
Its not just pre-textured in-game advertising, like in past games with the occational Pepsi or Axe texture on a billboard. It updates dynamicaly. Alot of people returned the game because of this issue.
As for what I think:
I believe that the game more than makes up for the ads. Animations, graphics, lighting, textures, all amazing. THe new Titan mode is fun as hell, and the v_model weapons look astounding. I do find the ad's annoying, though.
Is this a new trend in games? Dont we play games to escape the ad's everywhere else? (not really, but....maybe )
Even though I dont count it against the game, I still dont want to see this in the future