I mostly don't care at all when it's software. But when it comes to music, I feel that if you like the music and want to hear more of it in the future, then buy the goddamn cd. I buy music to support the bands.
I think it has to do with the fact that I know who's behind the music. I don't know the names of those who worked on [insert random software] so it's a lot easier to just download it without paying.
If say, 7th wrote a program that could do something great, something that I could need, then i'd buy it. If it was some random dude in korea, I wouldn't care at all. It's easier to steal from someone without a "face".